Creating a great shop page is crucial if you want to generate leads and customers. And that’s the thing, many WooCommerce shop owners don’t focus on such a thing. Realistically, you want to figure out how to ensure that the shop page matches your brand’s style and ideas. Because once you do that, things will be much better and certainly a lot more consistent.
Why customizing your WooCommerce shop page is important?
Naturally, you want your WooCommerce page to be as professional as possible. But at the same time, it also needs to have personality. That’s because great personality translates into a lot of value and consistent results. Also, you want to differentiate yourself from competitors, which can be difficult to do. Yet with the right customization, you can do that.
How a unique design improves conversions?
If you have a unique WooCommerce website design, that will help you reinforce the brand identity. And yes, it can also highlight key products, it even makes navigation easier. Plus, the fact that you can focus on reducing bounce rates, all of these simple things will always help a lot. The more you focus on these, the better the outcome will be. However, you want to ensure that the design matches your overall brand ideas, and it doesn’t deter people from using the site in the first place.
Common mistakes to avoid when editing the shop page
In addition, you want to figure out what kind of mistakes you can encounter when editing the shop page. It turns out that a lot of the time you can deal with all kinds of mistakes and problems. These can range from overloading the page, using inconsistent branding solutions to breaking the WooCommerce templates or hiding some of the essential navigation elements.
Another common issue is that you are neglecting the mobile optimization process. A lot of the time, if you miss this, you will end up with problems and that’s surely something you want to avoid. Knowing how to implement this stuff and adapt in the right manner, that always comes in handy. And realistically, the more you focus on avoiding such problems, the better it will be in the end.
The best ways to customize the WooCommerce shop page
Once you start customizing the WooCommerce shop page, it becomes easier to stand out. No one wants to see the default WooCommerce pages. That’s why it pays off to be creative and focus on getting the best possible experience. As long as you start doing that, it will be much easier and you don’t need to worry about any downsides.
Editing via page builders like Elementor and Divi
There are all kinds of page builders that can help you create pretty much the design you want and push it to the next level. That’s not difficult to do, provided that you have the right tools. Elementor is a good option because it allows you to customize the website and truly make it your own. With that in mind, it has the drag and drop system that a lot of users want and appreciate. It also makes it easier to preview the website you create, and make the necessary changes before going live.
If you want a website builder with similar features but a different vibe, then Divi can be a good one. It has great templates, the drag and drop creation system is there, and it just leads to a much more cohesive result. On top of that, the return on investment is outstanding, and the visual style is among some of the best you can find out there.
How to modify the shop layout with code (for developers)?
As a developer, you can modify the shop layout with code in a multitude of ways. One of them is to just override the WooCommerce template and use code that helps you add or modify customer sections without any issues.
Another approach you can use is to customize with filters and hooks. These add the extra customization you need, while also making the process very easy to adjust and adapt to your own requirements. There’s even the option to use CSS for styling, if you want to do that. And, of course, you can find plugins that can help you add code and optimize. ShopEngine, Custom Product Tabs, WooCommerce Product Filter, these are all great.
Conclusion
We believe that editing your WooCommerce shop page and making it look more appealing is a crucial thing to consider. At the end of the day, the most important thing is to focus on results, and it will help streamline the process quite a lot. It will make the experience more consistent, cohesive, and it will eliminate any issues that appear. With that in mind, editing the WooCommerce shop page is something every shop owner should do, because it helps quite a bit!
