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Profit and margin calculation
Automatic profit & margin calculation from real costs (COGS, shipping, payment fees,..).
🚀 WordPress.org Plugin Available
Know Your Finances. Grow Your Woocommerce Store.
The ultimate WooCommerce plugin to maximize your store's revenue with advanced analytics, automated marketing, and conversion optimization tools.
Profitblue™
Powerful Features for Your Store
Everything you need to optimize, analyze, and grow your WooCommerce business
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24/7 profit monitoring
Track true profit in real time, 24/7. Get instant signals when margins slip so you can fix leaks fast.
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Cost tracking
Get a real-time view of what it truly costs to run a store. See where money goes and keep margins healthy.
Fully automated analytics
Overview
Overview — Graphs & Stats
See your WooCommerce finances in simple charts and numbers. Pick a date range and watch results update in real time. The Net Profit view shows what you really earned for any day or period, so you can act fast.
Products
Products — Track Product Performance
Analyze each product’s profitability in plain view. See Gross profit and Gross margin for every item, and jump into deeper charts with Product detail.
Orders
Orders — Track order profitability
See how much you earn on every order. Set it up once, and each new order shows real profit—including items, shipping, and COD. Open the dropdown on any order to see the full breakdown.
Profit & Loss (P&L)
Profit & Loss (P&L) — Used (not only) by Large Companies
See your store’s profit and loss in a clean month-by-month table. It combines all revenue and costs to show overall profitability. Switch between Month to Date and Year to Date to match how you review results.
Pricing
Choose the plan that fits your business. Start free and upgrade when you're ready.
Monthly
Annual
Free
$0/month
Free version of Profitblue financial reporting plugin
- Profit & Margin calculation
- Cost analysis (Ads, COGS,..)
- Intuitive infographics
- Unlimited NO of orders
- Limited only for 1 month past data
- No excel (.xlsx) exports
Premium
$19/month
Premium version of Profitblue financial reporting plugin
- Everything in free version
- Up to 2 years order history
- Exports to excel (.xlsx)
- COGS excel export/import
- Premium support
- Tailored-made recommendations
Enterprise
$999/month
Premium version of Profitblue plugin + tailored-made recommendations
- Everything in premium version
- Custom plugin set-up
- Detailed margin analysis
- Detailed cost analysis
- Detailed margin analysis
- Guaranteed business development
Free
$0/month (Still Free)
Free version of Profitblue financial reporting plugin
- Profit & Margin calculation
- Cost analysis (Ads, COGS,..)
- Intuitive infographics
- Unlimited NO of orders
- Limited only for 1 month past data
- No excel (.xlsx) exports
Premium
$15/month (SAVE 20%)
Premium version of Profitblue financial reporting plugin
- Everything in free version
- Up to 2 years order history
- Exports to excel (.xlsx)
- COGS excel export/import
- Premium support
- Tailored-made recommendations
Enterprise
$799/month (SAVE 20%)
Premium version of Profitblue plugin + tailored-made recommendations
- Everything in premium version
- Custom plugin set-up
- Detailed margin analysis
- Detailed cost analysis
- Detailed margin analysis
- Guaranteed business development
About the founder
Jan Zamecnik
CEO & Founder
Over the past five years I’ve run e-commerce stores generating $5M+ in sales, and I needed to see true profit after COGS, shipping, fees, discounts, and refunds. I built this WooCommerce financial reporting plugin for myself first—because spreadsheets and guesses weren’t enough. It worked so well I released it publicly—so other founders can finally know their real numbers and grow with confidence.
Frequently asked questions
No—data is processed efficiently and doesn’t touch bakc-end or front-end speed.
Yes—Excel export is prepared for orders, products and P&L.
Your store data stays in your WooCommerce database. We will not store any of your data, our solution is 100% private.
A simple onboarding wizard gets you from install to first within few minutes. If your product portfolio is wide (thousands of products), it will take little longer.
Yes, our plugin has integrated WP-CLI, so you can setup plugin using this method.