Overview — Graphs & Stats

See your WooCommerce finances in simple charts and numbers. Pick a date range and watch results update in real time. The Net Profit view shows what you really earned for any day or period, so you can act fast.

Live profit: check profit for today, this week/month, or custom dates
Key stats at a glance: revenue, orders, AOV, margin
Product sold and category analysis
Custom costs analysis

Products

Products — Track Product Performance

Analyze each product’s profitability in plain view. See Gross profit and Gross margin for every item, and jump into deeper charts with Product detail.

Profit per product: view gross profit and margin for each item
Rank & compare: sort products by profit or margin to spot winners/laggards
Time trends: track profit and margin by day, week, or month
Product detail: click Product detail for detailed charts and insights

Orders

Orders — Track order profitability

See how much you earn on every order. Set it up once, and each new order shows real profit—including items, shipping, and COD. Open the dropdown on any order to see the full breakdown.

Profit per order: clear profit and margin for each order
Auto updates: new orders calculated instantly
Quick details: dropdown shows items, charges, and totals
Real profitability: true order profitability across your store

Profit & Loss (P&L)

Profit & Loss (P&L) — Used (not only) by Large Companies

See your store’s profit and loss in a clean month-by-month table. It combines all revenue and costs to show overall profitability. Switch between Month to Date and Year to Date to match how you review results.

Month-by-month view: revenue, costs, and profit in one table
MTD/YTD toggle: current month or running total for the year
Quick comparisons: spot changes and trends at a glance
Export to Excel: download and keep working with the data