When your focus is to try and boost customer tracking and you use WooCommerce, it makes sense to integrate HubSpot with your platform. It might not seem like much, but simple things such as implementing consistent value and bringing a great return can indeed help more than expected. The primary focus is on tracking customer behavior, because it’s valuable data. And all that data can prove to be extremely useful in the long term.
What are the benefits of integrating HubSpot with WooCommerce?
Naturally, integrating HubSpot with WooCommerce comes with a ton of amazing benefits. It depends on the type of ecommerce business you have and what you sell, of course. But some of the general benefits include:
- You can easily integrate customer support, which makes helping customers a lot easier
- It’s also easier to boost the visibility of your sales funnel
- It brings access to advanced email marketing solutions
- You get smarter customer segmentation, and that helps quite a lot
- Once you do that, it becomes easier to centralize customer data
How HubSpot helps track customer behavior and sales?
The main reason why you want to focus on this integration has to do with the different benefits provided. You can use HubSpot as the means to check on the order details, page views, cart behavior, repeat visits, the engagement score, but also a whole lot of other info. Having that data accessible can give you inherent results, and it helps improve your sales approach. With this info, selling becomes a whole lot simpler.
Using HubSpot automation to improve email marketing
HubSpot is a natural solution if you want to boost your email marketing as well. It can help send abandoned cart emails, create re-engagement campaigns, and it will establish the post-purchase workflows. It even goes the extra mile to help you establish a welcome series.
The advantage for a lot of people is that it enhances the way you do email marketing. You can establish various automated systems. Not only that, but it can make it easier to A/B test stuff, and all of that can help more than expected. The more you start automating and adapting/testing things, the better it will be in the long term.
How to connect WooCommerce with HubSpot step-by-step?
The advantage of using HubSpot with WooCommerce is that it’s detailed, and not that hard to implement. Adding that will help quite a bit, and it will also make the process much easier and more consistent.
- First, you want to go to the WordPress dashboard and choose Plugins, then Add New. Search HubSpot for WooCommerce, click on Install Now and activate it.
- Now you need to connect the HubSpot account, go to the HubSpot tab in the WooCommerce settings and click Connect to HubSpot.
- Configure the syncing settings here, and select what you want to sync.
- After that, you must enable event tracking. You can enable event tracking for things like product viewed, items added to cart, checkout started, orders completed and so on.
- Naturally, after doing all of this, you want to test the integration by placing a test order.
Choosing the correct integration plugin
When you pick an integration plugin, a lot of the time the focus has to be on what features you want and pricing, of course. HubSpot is usually the better option because it will allow you to sync customers, build lists, carts and orders with ease. You also want the info to be readily accessible from a dashboard, if you can. All that info will help quite a bit, and that’s why you need to have all the info there, ready to use.
Setting up automated workflows for lead nurturing
Automating workflows for lead nurturing can be extremely useful when you want to boost engagement and drive more sales. The upside is that once you set everything up, you can forget about it and just come back whenever you need changes. There are different things to consider, including:
- Usually, you must set a trigger, for example whenever the cart is abandoned for an hour.
- Now you want to select the action. It can be an email that you send to the user to remind them about the cart. After that, you have a waiting period and another email can be sent, after a day for example.
- A good rule of thumb is to use personalization tokens to help increase the chances of conversion. Adding some branching logic and tracking performance metrics helps, too.
We always recommend using HubSpot with WooCommerce if you want to improve customer tracking. It always helps to do that because HubSpot offers very detailed information, and it can prove to be really consistent. It comes as highly recommended to use it, and once you start implementing all these features, you will find it to convey a much better ROI. Just try it out for yourself, and you will be amazed with how detailed it truly is!
