WooCommerce is a great solution for selling in the ecommerce space. It’s effective, and the fact that you can easily customize product pages adds an extra layer of benefits to the platform. With that in mind, it’s very important to learn how you can start customizing these WooCommerce product pages for conversions. That’s not always the simplest thing to do, and that’s exactly why you have to address everything appropriately.
Why default WooCommerce product pages might not be enough?
It’s safe to note that regular WooCommerce product pages might not always be enough. These pages tend to be very simple, they have only the image, description, add to cart button and price. However, there’s no flexibility, or any persuasive tools that could help turn leads into customers. That’s hard to do, yet there are things you can do to adapt and adjust accordingly.
The impact of a well-designed product page on sales
What happens if you have a greatly-designed product page on WooCommerce? There are great benefits that come from that, as follows:
- The first thing you will encounter are higher conversion rates. That means you will have more people that will trust you more and buy from the website, because it’s not overly generic.
- It also improves your SEO, because higher quality product content has the potential to boost your rankings in search engines.
- On top of that, you can reduce the bounce rate. A great website and immersive product pages will keep people on your website for more time.
- And of course, this automatically means that you have fewer abandoned carts. The fewer people abandon their carts, the better it will be in the end.
Common mistakes to avoid when customizing product pages
While it matters to customize your product page, you also want to realize there are all kinds of mistakes you can do when customizing these pages. These will vary, but a lot of the time, it comes down to stuff like overloading the page or actually hiding some of the important information.
There can be other mistakes that WooCommerce website owners do when customizing these product pages. That can be an inconsistent design, a lack of mobile optimization, or even slow loading times. Even if those are not exactly a major issue at first, problems add up. And when that happens, you might end up deterring people from buying. It’s crucial to avoid these mistakes, as they will bring in various problems down the line.
Best ways to customize WooCommerce product pages
You always want to be certain that you can fully customize product pages, according to your needs. A lot of the time, the most important thing is to add info that matters to your clients. Granted, that will differ from niche to niche. But it’s always crucial to be completely honest and fully professional with your clients, as it leads to a better outcome in the end.
How to add custom fields and pricing options?
Ideally, you want to use a plugin for that. Adding custom fields will make it easier to collect or showcase product info, while enhancing the overall user experience. If your products need custom features, color or size choices, additional services, comparative pricing or upload fields. When it comes to the plugins you can add, Advanced Custom Fields is a great one, same with WooCommerce Product Add-Ons as well. We also recommend other tools, like flexible pricing plugins, YITH WooCommerce Product Add-ons and so on. All of these can prove to be a game-changer, especially when it comes to adding custom fields.
Using page builders to create unique layouts
Another approach you can have is to try and use a page builder in order to create unique layouts. That’s an excellent idea mainly because it helps you save time, and it can eliminate a lot of back and forth. Page builders are very good a lot of the time, and offer tons of customization features. With that in mind, Divi Builder can be a proper tool you can use. Beaver Builder can also be great as well, along with other stuff like Elementor Pro or the Oxygen Builder. Check the different tools and see which one tends to be the better option for you.
With that in mind, WooCommerce customization is crucial for a product page, and it’s exactly what you need to keep in mind. It can take a lot of trial and error to narrow down the best solutions. But in the end, you want to avoid any rush and focus on results. The more you do so, the easier it will be. Rest assured that WooCommerce product page customization is more than just aesthetics. It’s also about functionality and adding in the right feature set. That alone can prove to be a game-changing approach, and it will certainly make the experience a whole lot better.
