What’s great about WooCommerce is the fact that you can start selling any type of items you want. Whether we talk about regular or virtual products, you will always find yourself focusing a lot on finding the best stuff to sell. And the great thing about WooCommerce is that you can start selling digital downloads, if you want. With that in mind, there are challenges that come from WooCommerce digital selling as well, along with tons of benefits.
Why sell digital downloads in WooCommerce?
Simply put, it allows you to sell stuff without having to ship anything. A lot of companies choose to do this, because they just need hosting for the digital file. And that’s it. You don’t have to worry about anything else. Instead, you just have to promote the item and generate sales. That’s a crucial aspect, and it can indeed lead to exceptional results in the long term.
The benefits of selling virtual products
If you choose to sell virtual products on WooCommerce, that easily comes with a ton of benefits. You just have to narrow down what works great for you, and use that to your advantage.
- Obviously, if you sell stuff digitally, you will be able to access zero manufacturing and shipping costs. That means you just have the digital item and sell it for a profit.
- On top of that, you have automated fulfillment for each file. Customers don’t have to wait for you to manually handle the purchase, and that can be a game changer.
- Also, there are no stock issues. If you sell digital items, you have an infinite stock.
- There’s also great scalability, a wide set of product possibilities, and you can generate recurring revenue.
How to configure WooCommerce for digital products?
One thing to note about WooCommerce is that you can choose to configure it for digital products without any hassle. It’s an effective approach and one that can help deliver a tremendous benefit in the long term.
Adjusting product settings for downloadable files
If you want to create a digital product in WooCommerce, you go to products/add new and then add the product name and info. You can choose product data/virtual or downloadable, and after that you just upload the digital files. It’s possible to add a download limit as well. The important aspect in this case is that you can sell all kinds of items, from DOCX to PDF, images, videos, archived content, etc. Make sure that you fully customize everything, and if you do it adequately, the results can be rather impressive in the end.
Managing license keys and file security
WooCommerce does provide support for items that require license validation. But, as you can imagine, you will need to use extensions like Software License Manager for WooCommerce, Easy Digital Downloads or WooCommerce API Manager. Using these will make it easy to handle license keys, and it’s a seamless approach in this situation.
How to market and optimize digital product sales?
One of the things to consider when you are dealing with digital downloads is that WooCommerce offers great support for them. Of course, you can set up a lot of limits and customize how you present these digital items to customers. Adapting and narrowing down what works for your client base is crucial, and it will show good results in the long term. That’s what matters the most, after all.
Best SEO practices for digital downloads
When you start uploading and selling digital items to WooCommerce, it’s very important to learn best practices. Those can help you eliminate potential issues and, based on the situation, they could end up delivering a great array of benefits.
- Always try to do keyword research beforehand and use those keywords in the description and anywhere else you can.
- Make sure that you optimize the URLs and product titles.
- Writing unique product descriptions will help quite a lot, and it can save a huge amount of effort.
- Internal linking is great for WooCommerce websites, so use it to your advantage.
- Improving the website speed is crucial, and you can do a lot of things here. For example, you can use CDNs or caching, compressing images or using fast hosting also comes in handy.
- Try to use a Schema markup. It allows you to add structured data to product pages, and some plugins can also make things easier to manage.
- Add Alt text for images, that will boost the SEO optimization and it can make things a whole lot easier.
Conclusion
We highly recommend setting up WooCommerce wisely so you can sell virtual products and boost your profitability. The great thing about WooCommerce is that you can sell pretty much any type of digital item you want. Focus on delivering your client base the best value and experience, and if you do it accordingly, the results can be nothing short of excellent. That’s crucial, so it makes sense to use the best WooCommerce setup systems in place for these digital items you want to sell!
